Company Philosophy: Eco-Friendly Reading Solutions
To illustrate PVI’s corporate philosophy, let us begin with a story. Rapu Nui, or Easter Island, one of the most remote inhabited islands on earth, is best known for its gigantic stone figures, known as moai, that stand today like sentries guarding against an unseen external threat. Ironically, archeological evidence shows that the greatest menace to the island's ecology and human inhabitants likely came from within.
Advanced Civilization
Between 900 and 1200 AD, when Polynesian settlers first arrived, this was a jungle-clad island, teeming with wildlife. The settlers developed a relatively advanced and complex civilization, with a population of over 10,000.
Over the next centuries, these ancient inhabitants then carved the hundreds of towering moai which were used in ancestor-worship ceremonies.
The transport and erection of the moai, however, needed vast lumber resources. This, together with the requirements of agriculture and the building of deep-sea canoes, led to an increased demand for timber.
Rapid Collapse
According to Jared Diamond, the Pulitzer Prize winner, in his prominent book Collapse, Easter Island underwent a rapid and decisive deforestation, resulting in ecological devastation. When Dutch explorer Jacob Roggeveen arrived in 1722, the island he found was a wasteland with not a single tree or bush over 10 feet tall. By 1877 the population had dwindled to a low of 111.
Only the moai remained, silent witnesses to a fallen civilization.
Sustainable Reading in the Digital Eco Age
While recycling and reforestation efforts are necessary and commendable, they are scarcely the best solution to create a sustainable environment. Moreover, paper recycling and manufacturing processes deplete resources and utilize harmful chemicals. Digital publishing and reading offers an eco-friendly alternative that could not be more obvious.
Global sales for Books one to seven of the Harry Potter series alone are projected to reach 370 million, or 290,000 tons of paper. At an average of 20 trees per ton of book paper, that equals 5.8 million trees. No magic can bring them back, unfortunately.
In Taiwan alone, four million trees were felled for newspapers in 2006.
In the Digital Age, where we get our news and information, socialize, learn and shop online, the advent of e-Paper can facilitate an eco-friendly transformation of the reading experience.
PVI’s cutting-edge technologies greatly reduce resource-depletion that harms our eco-system. We are committed to commercializing technologies that will revolutionize the reading experience - sustaining the transfer of knowledge and the stimulation of imaginations, while caring for our planet.
Gazing over the vast ocean, the moai of Easter Island remind us of a civilization that failed to heed the warning signs.
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